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TikTok rebrands its advertiser pitch around full-funnel ambition
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797
Results for ‘"pivot to video"’
Media
‘We have to grow this responsibly’: Tenderfoot TV co-founder Donald Albright on the podcasting’s bright (but consolidated) future
August 25, 2020
Member Exclusive
The market for shorter, mobile-first programming is not materializing
January 29, 2020
Beyond Ads
‘Without the luxury of time’: The Wall Street Journal rolls out new products for the fast-tempo ad market
September 15, 2020
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
November 18, 2020
The Programmatic Marketer
‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers
August 11, 2020
Publishing in the Platform Era
Facebook’s paying publishers directly. Is this the new normal?
October 25, 2019
The New Normal
How Vox developed new video programming remotely
June 15, 2020
Life Beyond the Cookie
‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world
September 21, 2020
Media
‘Completely fell off a cliff’: Amazon Onsite Associates has gotten bumpy for some participating publishers
October 9, 2020
Member Exclusive
Media Briefing: How publishers are earning money with NFTs
April 1, 2021
Future of TV
With a third streaming channel, Jukin Media continues pivot from Facebook video to streaming
February 27, 2020
Sponsored
As creative studios remain shuttered, brands are automating content updates
May 21, 2020
Member Exclusive
How the Daily Beast is accelerating revenue diversification
April 15, 2020
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