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827
Results for ‘"pivot to video"’
Work Life
‘The one piece that can’t be done on Zoom’: How one agency converted its main office into a production studio to keep shooting
May 12, 2021
Member Exclusive
The Rundown: Video metrics will never be totally reliable
January 15, 2020
Beyond Ads
‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling
February 2, 2021
Work Life
‘The corporate narrative had to be more agile’: How the pandemic intensified the content role of CMOs
April 30, 2021
Member Exclusive
Marketing Briefing: ‘This year is tougher’: Another virtual Cannes Lions shifts focus to creativity as agency execs count on a return next year
June 22, 2021
Brands in Culture
Fitness brands look to organic, short-form video to connect with remote consumers
March 24, 2021
Marketing
Publishers look for new opportunities in events businesses after a tranformative 2020
March 1, 2021
Member Exclusive
Media Briefing: As student athletes begin signing brand deals, sports publishers want in
July 29, 2021
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
May 10, 2021
Content & Commerce
‘This is exposing our weak points’: Amazon changes teach publishers – again – platform dependence is risky
April 20, 2020
Member Exclusive
Future of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront
March 3, 2021
Member Exclusive
Case Study: How PBS programming informs its YouTube strategy — and what it looks like when it gets there
June 22, 2021
Sponsored
As publishers recognize the true cost of malvertising, recent cases highlight the damage
April 18, 2021
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