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How USA Today Co. is trying to beat AI Overviews on World Cup news
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5076
Results for ‘ online advertising’
Life Beyond the Cookie
How Fandom is using its insights into fans’ online behavior to pitch advertisers
March 14, 2022
Sponsored
The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI
May 24, 2024
Gaming & Esports
‘Brands are a really important audience’: A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin
October 20, 2023
Managing Through Crisis
As supply chain woes intensify, advertisers reallocate, not cut, media dollars
November 11, 2021
Member Exclusive
Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time
November 13, 2023
Member Exclusive
Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend
April 4, 2023
Marketing on Platforms
Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge
November 14, 2023
Equality and Opportunity
Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves
June 4, 2026
Member Exclusive
Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching
October 17, 2023
Business of TV
‘Start making more from the inventory we can’t sell’: DAZN is quietly ramping up its programmatic ads business
September 8, 2023
The Creator Economy
X is trying to entice content creators and former followers back with payouts
August 15, 2023
Member Exclusive
Future of TV Briefing: The 2024 glossary
August 7, 2024
Beyond Ads
Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
May 12, 2023
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