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Publicis and The Trade Desk settle their dispute, but tell no one why
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20190
Results for ‘ markets’
The Business of AI
What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?
September 7, 2023
Marketing on Platforms
Behind the numbers: unmasking the complex reality of platform advertising
October 30, 2023
Marketing on Platforms
Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign
March 13, 2024
Member Exclusive
Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
February 7, 2024
Sponsored
The email marketer’s guide to the customer journey
April 29, 2023
Content & Commerce
Publishers, sports betting companies reshuffle deals amid market changes
August 18, 2023
Sponsored
Why marketers are turning to purpose-built technology to streamline programmatic campaigns
August 17, 2023
Sponsored
Why pharma marketers are leaning into impression-based TV buying
July 12, 2023
Brands in Culture
¿Es realmente fantástico este mundo de Barbie? Profesionales del marketing se preguntan si el marketing cinematográfico está sobresaturado
July 14, 2023
Member Exclusive
Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter
April 11, 2023
Evolving Agencies
Gale immerses clients into social beyond just media buys — will it pay off?
August 30, 2024
Retail Revolution
The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars
March 7, 2024
Looking Back/Ahead to 2024
Alternative media tries to grab the spotlight, but the economy has other plans
December 22, 2023
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