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    20190 Results for ‘ markets’
  • Member Exclusive

    Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’

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  • Brands in Culture

    Why Barbie fever may inspire the future of marketing movies

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  • Beyond Ads

    The NBA looks to increase marketing moments and draw more advertisers with new tournament event

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    Marketing Briefing: Marketers face conundrum to ‘do more with less’ and prove every dollar works ‘two or three times harder’

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  • Brands in Culture

    Claire’s evolves beyond its mall brand roots to ‘be a first mover’ and appeal to Gen Z, Gen Alpha

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  • Marketing on Platforms

    Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy

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  • Member Exclusive

    Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them

    February 13, 2024
  • Gaming & Esports

    Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing

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  • Sponsored

    The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

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  • Brands in Culture

    The Children’s Place hopes celebs’ star power will help boost brand awareness

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  • Member Exclusive

    Marketing Briefing: What will be the top marketing and advertising trends in 2023?

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    Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

    December 5, 2023
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