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20190
Results for ‘ markets’
Member Exclusive
Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
April 25, 2023
Brands in Culture
Why Barbie fever may inspire the future of marketing movies
July 26, 2023
Experimental Channels
Mientras continúa la turbulencia en X, ¿pueden las plataformas sociales alternativas captar la atención de los marketers?
May 29, 2024
Beyond Ads
The NBA looks to increase marketing moments and draw more advertisers with new tournament event
November 8, 2023
Member Exclusive
Marketing Briefing: Marketers face conundrum to ‘do more with less’ and prove every dollar works ‘two or three times harder’
June 20, 2023
Brands in Culture
Claire’s evolves beyond its mall brand roots to ‘be a first mover’ and appeal to Gen Z, Gen Alpha
July 10, 2023
Marketing on Platforms
Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy
February 13, 2024
Member Exclusive
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 13, 2024
Gaming & Esports
Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
December 7, 2023
Sponsored
The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data
June 4, 2024
Brands in Culture
The Children’s Place hopes celebs’ star power will help boost brand awareness
November 27, 2023
Member Exclusive
Marketing Briefing: What will be the top marketing and advertising trends in 2023?
January 3, 2023
Member Exclusive
Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word
December 5, 2023
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