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20190 Results for ‘ markets’

Beyond Ads

Why brands like Nascar are taking alternative approaches when working with college athletes

November 1, 2023
Life Beyond the Cookie

Independent ad tech continues to tick along even as storm clouds gather overhead

November 13, 2023
Member Exclusive

Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical

May 16, 2023
Member Exclusive

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

May 2, 2024
Gaming & Esports

Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming

August 8, 2024
Gaming & Esports

Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties

June 6, 2024
Marketing on Platforms

Amidst social media fragmentation, marketers question Threads’ value after initial surge

September 5, 2023
Member Exclusive

Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on

December 21, 2023
Looking Back/Ahead to 2024

What will it take to get brands to increase their gaming spend in 2024?

December 27, 2023
Marketing on Platforms

Amazon unboxes a suite of new media tools at its flagship advertising conference

October 25, 2023
Member Exclusive

Digiday+ Research: Instagram grabs largest share of brands’ and agencies’ marketing spend — even over Google

November 7, 2023
The Business of AI

Con “Charlie”, Pfizer está construyendo una nueva plataforma de IA generativa para el marketing farmacéutico

February 22, 2024
Gaming & Esports

Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel

November 17, 2023

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