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20190 Results for ‘ markets’

Navigating Economic Instability

Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market

February 21, 2024
Sponsored

Marketers are leveraging quality gameplay for premium ad experiences

May 25, 2023
The Creator Economy

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

January 31, 2023
Sponsored

How audience-based DSPs are offering marketers improved performance and future-forward approaches

October 12, 2023
Beyond Ads

Inside NFL’s pitch to include NIL talent in its collegiate marketing program

October 12, 2023
Member Exclusive

Pitch deck: How Pinterest is pitching itself to advertisers in 2023

October 9, 2023
Navigating Economic Instability

Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market

November 13, 2023
Strategizing for the Future

GroupM to double media spend on women’s sports

March 27, 2024
The Programmatic Marketer

Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry

August 15, 2023
Sponsored

How Samsung is improving marketing investment performance with real-time data

July 31, 2023
Member Exclusive

Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

March 28, 2023
Member Exclusive

Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated

December 6, 2023
Gaming & Esports

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

April 3, 2024

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