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2513 Results for ‘ analysts’

Managing Through Crisis

‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative

February 10, 2022
Member Exclusive

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

February 21, 2022
Experimental Channels

‘This is the wild west’: How an investment startup brand is building community trust with Discord

November 10, 2021
Member Exclusive

Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market

May 11, 2022
The Programmatic Marketer

‘Effectiveness breeds spending’: Procter & Gamble moves to take more marketing in-house

November 17, 2021
Future of TV

Barstool Sports will launch a channel on Sling TV

September 3, 2021
Data & Privacy

Making sense of Google’s plan to limit tracking on Android

February 18, 2022
Marketing on Platforms

The Rundown: Even with 1B active users, TikTok still lacks lots of basics

September 29, 2021
Retail Revolution

Cheat Sheet: Shopify’s new Payment Platform opens up more third-party payment methods

June 30, 2021
Life Beyond the Cookie

Understanding Google’s FLoC replacement Topics, and its unanswered questions

January 27, 2022
Media

Digital fuels ad spend rebound as it secures a bigger market share than previous years

August 26, 2021
Gaming & Esports

The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners

February 23, 2022
The Programmatic Marketer

Why Criteo is purchasing the best-kept secret in digital media for $380 million

December 10, 2021

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