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3195 Results for ‘ advertising tracking’

Member Exclusive

Media Briefing: What to expect at the Digiday Publishing Summit

March 23, 2023
Business of TV

Study finds open programmatic CTV ad spend slows for the first time in years

June 14, 2023
Strategizing for the Future

Behind Carlsberg’s new agency and marketing plan

July 21, 2023
Sponsored

Group targeting capabilities and promise-oriented messaging are maximizing new business wins for B2B marketers

August 3, 2023
Marketing on Platforms

How TikTok plans to secure ad dollars for this year’s holiday season

November 1, 2023
Digiday+ Research

Digiday+ Research roundup: Third-party cookies, Meta’s platforms and generative AI were 2023’s biggest trends

December 27, 2023
The Business of AI

AI Briefing: More companies are advertising AI as spending picks up

October 30, 2023
Super Bowl

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

February 15, 2023
Future of Measurement

How animated creative ad formats could yield stronger attention, recall metrics

June 30, 2023
Life Beyond the Cookie

Google’s Privacy Sandbox updates are met with both skepticism and a little more optimism

May 19, 2023
Digiday @ Cannes

Cannes unveils clues to next steps for Apple’s ad ambitions

June 23, 2023
Gaming & Esports

Why Rocket League is bringing brands like Puma in-game

September 8, 2023
Member Exclusive

Future of TV Briefing: The prices Amazon is pitching to advertisers for Prime Video

October 25, 2023

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