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3196 Results for ‘ advertising tracking’

Modern Newsroom

Four years in: Grading Anna Wintour’s tenure as Conde Nast artistic director

October 17, 2017
Marketing on Platforms

Ad buyers see promise in Snapchat shows, grumble at prices

July 18, 2017
Member Exclusive

Eyes wide shut: Marketers need to fix digital media

July 6, 2017
Content & Commerce

How Nike is using digital channels to drive sales

June 30, 2017
Subscriptions

The complexities of converting readers into subscribers

June 19, 2017
The Creator Economy

‘We’re competing against crap’: The race is on to provide influencer marketing analytics

June 12, 2017
Marketing on Platforms

How YouTube handled its brand-safety crisis

June 14, 2017
Modern Newsroom

Fewer stories, more spinoff brands: How NBC News is shifting to loyal visitors

July 7, 2017
The Programmatic Marketer

Viewability standards have a gaping hole: mobile apps

June 6, 2017
The Programmatic Publisher

Best of the week: Publishers’ ad revenue woes heighten as platforms move to police ads

June 9, 2017
The Programmatic Marketer

German supermarket Lidl consolidates media buying into independent ad tech

June 13, 2017
Sponsored

Glossary: Get to know the new language of over-the-top television

June 26, 2017
Publishing in the Platform Era

How Dazed’s Another Man is using Instagram to power its new site

June 21, 2017

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