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875 Results for ‘ Nielsen’

Member Exclusive

Trimming the fat: Streaming skinny bundles are all the rage, but for how long?

June 29, 2017
The Programmatic Marketer

But did it work? Ad measurement companies are thriving

July 25, 2017
Publishing in the Platform Era

Facebook is throwing publishers a bone in the form of more performance data on Instant Articles

July 19, 2017
Modern Newsroom

How CBS News is trying to reinvent itself

August 2, 2017
Marketing on Platforms

Does Facebook advertising even work a lick?

March 3, 2017
Marketing on Platforms

Facebook video ad viewability rates are as low as 20 percent, agencies say

June 26, 2017
Marketing

Snapchat vs. Instagram: What marketers need to know

June 9, 2017
Marketing on Platforms

How the Media Rating Council became digital media’s seal of approval

June 8, 2017
Brands in Culture

Millennial pink: A timeline for the color that refuses to fade

July 31, 2017
The Programmatic Publisher

How Sling TV is tackling programmatic TV ads

May 17, 2017
The Programmatic Marketer

‘It’s a work in progress’: How a billboard ad company is going programmatic

May 23, 2017
Sponsored

Mind-numbing metrics: How algorithms help marketers get back to being creative

April 24, 2017
The Programmatic Publisher

Programmatic comes to digital jukeboxes

April 25, 2017

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