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875 Results for ‘ Nielsen’

Media

Apples and oranges: Why a TV viewer does not equal an online video view

October 7, 2016
The Confessions

‘It won’t look anything like digital’: Confessions of a TV sales exec on programmatic TV

January 23, 2017
Marketing on Platforms

As Facebook and Twitter stumble on measurement, Snapchat scores brownie points

January 6, 2017
The Programmatic Marketer

Why is third-party data still often wrong?

January 5, 2017
Future of TV

Why don’t digital TV streams fill all of their ad slots?

January 11, 2017
Sponsored

Alexa killed it, and 4 other must-watch marketing trends from CES

January 18, 2017
The Programmatic Marketer

Tech firms use audiovisual signals to target TV ads

December 19, 2016
Marketing

‘Black hole of nothingness’: Metrics concerns dog Snapchat’s ad expansion

November 14, 2016
WTF Series

WTF is attribution modeling?

December 14, 2016
Media

The promise and peril of the custom banner ad

October 28, 2016
Media

Not just Facebook: Advertisers have measurement gripes with all platforms

October 10, 2016
The Programmatic Publisher

‘No interest in playing your games’: Why programmatic TV hasn’t (yet) taken off

December 12, 2016
The Programmatic Marketer

Targeted TV ads find niche in political campaigns

December 2, 2016

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