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875 Results for ‘ Nielsen’

Member Exclusive

Advertisers see Google’s new DoubleClick ID rules cementing its dominance

October 5, 2018
Future of TV

The NFL says tech platforms have yet to prove they can compete with broadcast TV

August 31, 2018
Future of TV

Insider is moving into OTT with Insider TV

June 18, 2018
Sponsored

This classic economic theory could save the digital publishing business

September 13, 2018
Future of TV

‘Facebook doesn’t operate with real-world metrics’: GroupM talks tough on Facebook

September 21, 2018
Future of TV

Turner’s esports league aims for growth with more tournaments, advertisers

July 19, 2018
Experimental Channels

For all the hype about VR, advertisers are more excited by AR (for now)

May 2, 2018
Data Regulation

Marketers struggle to track audiences after Facebook and Google scale back data for GDPR

June 18, 2018
Media

‘We’ve come a long way from CTR’: As attribution blooms, publisher headaches follow

July 9, 2018
Agency Culture

‘Big agencies are more mechanical’: Why Popchips is trading its big agency for a small one

May 31, 2018
Future of TV

With Time Warner deal approved, AT&T can focus on addressable TV ambitions

June 15, 2018
Marketing on Platforms

‘You can sit there and complain’: Inside Facebook’s marketer advisory groups

July 25, 2018
Future of TV

From Twitter to apps to Snapchat, ESPN reboots ‘SportsCenter’ for mobile

May 2, 2018

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