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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Results for ‘ Nielsen’
Gaming & Esports
Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel
November 17, 2023
Member Exclusive
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
September 6, 2023
Member Exclusive
Future of TV Briefing: The challenges in using generative AI tools for video productions
June 21, 2023
Member Exclusive
Future of TV Briefing: How the Hollywood strikes could end up swinging the upfront to streaming
July 19, 2023
Member Exclusive
Future of TV Briefing: Why digital advertisers need bridge metrics for streaming
June 26, 2024
Modern Newsroom
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
January 26, 2023
Business of TV
Donna Speciale, de TelevisaUnivision, considera que el cambio de medición de la televisión reveló el problema de la falta de representación
May 16, 2023
Member Exclusive
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
May 20, 2026
Member Exclusive
Future of TV Briefing: Flexibility set to be an upfront focal point yet again
February 22, 2023
Member Exclusive
Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
May 15, 2023
Member Exclusive
Future of TV Briefing: Media and entertainment matchmakers, 2024 edition
January 17, 2024
Sponsored
The state of local streaming TV
August 28, 2025
Sponsored
Why a sports-first marketing strategy will provide brands with long-term loyalty
November 27, 2023
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