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875 Results for ‘ Nielsen’

Equality and Opportunity

DEI group Bridge boosts board with new vice chair and agency members

February 13, 2024
Member Exclusive

Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming

September 13, 2023
Business of TV

TelevisaUnivision’s Donna Speciale sees TV’s measurement shift shoring up underrepresentation issue

May 16, 2023
Member Exclusive

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

December 11, 2024
The 2024 Notebook

Bold call: Linear TV has passed the point of no return

January 3, 2024
Member Exclusive

Future of TV Briefing: A Q&A with BET’s Louis Carr on the upfront market so far

June 19, 2024
Sponsored

Media brands are leveraging content catalogs and driving ad revenue with linear channels

March 27, 2024
Sponsored

How fan engagement is unlocking new approaches to identity

January 29, 2024
Member Exclusive

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

March 13, 2025
Member Exclusive

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
Sponsored

What the measurement and currency discussion really means to TV advertisers

June 1, 2023
Member Exclusive

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

January 30, 2024
Member Exclusive

Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

October 23, 2024

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