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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon

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    The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

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    Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover

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    Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

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    Why pharma marketers are leaning into impression-based TV buying

    July 12, 2023
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