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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    875 Results for ‘ Nielsen’
  • Member Exclusive

    Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023

    March 6, 2024
  • Glossy

    Exclusiva: E.l.f. se dirige a la comunidad latina con la colaboración del cantante Manuel Turizo

    October 26, 2023
  • Member Exclusive

    Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

    April 22, 2024
  • Digiday @ Cannes

    Omnicom creates internal ecosystem to handle commerce media functions as it kicks off its Cannes presence

    June 19, 2023
  • Member Exclusive

    Future of TV Briefing: The big questions heading into this year’s upfront market

    May 24, 2023
  • ITV
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    Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

    September 14, 2022
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    Future of TV Briefing: How the future of TV has shaken out so far in 2023

    July 5, 2023
  • The header image shows three illustrated depictions of TV and digital streaming.
    Member Exclusive

    Future of TV Briefing: 5 questions about the future of TV in 2023

    January 4, 2023
  • The 2023 Notebook

    The overhaul of TV advertising’s upfront model is underway

    January 6, 2023
  • Brands in Culture

    Resumen del año: Messi, Shakira y Bad Bunny en lo mejor del marketing multicultural en 2023

    December 20, 2023
  • Member Exclusive

    Media Buying Briefing: Another report calls for changes to the grueling pitch process

    May 29, 2023
  • Marketing on Platforms

    News publishers are flocking to TikTok as they continue to search for new audiences

    January 20, 2023
  • The header image shows an illustration of two women riding in a car.
    Gaming & Esports

    How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering

    June 23, 2023
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