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Electronic Arts has built its own ad server in a renewed push for ad dollars
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875
Results for ‘ Nielsen’
Member Exclusive
Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
March 22, 2023
Member Exclusive
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
April 23, 2024
Sponsored
Cómo las principales marcas están utilizando la televisión conectada para aumentar el alcance e impulsar los resultados
July 18, 2023
Member Exclusive
Future of TV Briefing: A look at Netflix’s streaming bundle playbook
July 24, 2024
Member Exclusive
Future of TV Briefing: How publishers are turning podcasts into video talk shows
September 25, 2024
Member Exclusive
Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
November 27, 2024
Member Exclusive
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
September 4, 2024
Member Exclusive
Future of TV Briefing: Netflix plots next phase in its programmatic ad push
November 1, 2023
Member Exclusive
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
April 25, 2024
Brands in Culture
Las marcas necesitan un cambio significativo para llegar a la audiencia hispana según un estudio revelado en Cannes
June 23, 2023
Digiday+ Future of TV Briefing
Future of TV Briefing: Overheard during the Future of TV Week Town Hall
April 26, 2023
Member Exclusive
Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024
September 18, 2024
Sponsored
This upfronts season, advertisers are leaning on convergent solutions to reach fragmented audiences
May 1, 2023
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