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6054 Results for ‘ Mobile’

Marketing on Platforms

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

March 13, 2024
Sponsored

WTF is composable identity?

April 24, 2025
Life Beyond the Cookie

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

February 12, 2024
Marketing on Platforms

Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem

July 20, 2023
Brand Safety

Ad tech firm Peer39 is letting advertisers block Maui wildfire coverage

August 21, 2023
Media

Why General Mills hopes music will help it have a viral marketing moment on TikTok

September 15, 2023
Member Exclusive

Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

March 7, 2024
The Business of AI

AI Briefing: Here’s how AI is showing up during this earnings cycle

August 5, 2024
Business of TV

People respond better to ads across multiple platforms, study says

November 2, 2022
Gaming & Esports

Roblox earnings: Why enticing brands is key to the future of the metaverse platform

November 9, 2023
WTF Series

WTF is Digital Twinning?

August 11, 2023
Publishing in the Platform Era

Campbell Brown’s exit from Meta elicits no more than a whimper from publishers facing a deteriorating relationship with Facebook

October 6, 2023
Experimental Channels

Tech-driven marketing strategies pick up as AR/VR and AI become more accessible

February 16, 2023

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