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6479
Results for ‘ Brand Engagement’
Sponsored
The advertiser’s guide to activating data-driven creative
August 17, 2023
Strategizing for the Future
Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’
March 26, 2024
Gaming & Esports
Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
December 7, 2023
Publishing in the Platform Era
LinkedIn’s publisher revenue share program is entering its next phase
June 5, 2024
Member Exclusive
Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word
December 5, 2023
Digiday Publishing Summit
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
November 6, 2024
Brands in Culture
The NFL gives creators access to its archives for content creation with pre-approved footage
September 14, 2023
Member Exclusive
Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
January 29, 2025
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Beyond Ads
Liquid I.V. spends more in ads to reach Gen Z, millennials
May 9, 2023
The 2024 Notebook
The romantic’s guide to esports in 2024
January 4, 2024
Member Exclusive
Media Briefing: The anatomy of the publishers’ SEO dilemma
January 22, 2026
The Business of AI
AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
May 6, 2024
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