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Retailers
With new fashion line, Walmart’s private label apparel strategy emerges

On Monday, Walmart launched Free Assembly, a new private label line of men's and women's clothing with pieces ranging from $9 to $45 in price. It's not the only fashion move that Walmart has made as of late, as the big-box retailer has been looking for ways to get customers to buy more higher-margin items like clothing in order to make its e-commerce and store businesses as profitable as possible. But Walmart has a unique opportunity to grow apparel sales right now as people people are making fewer trips to stores, but looking to buy more in a single trip.

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Retailers
With new fashion line, Walmart’s private label apparel strategy emerges

On Monday, Walmart launched Free Assembly, a new private label line of men's and women's clothing with pieces ranging from $9 to $45 in price. It's not the only fashion move that Walmart has made as of late, as the big-box retailer has been looking for ways to get customers to buy more higher-margin items like clothing in order to make its e-commerce and store businesses as profitable as possible. But Walmart has a unique opportunity to grow apparel sales right now as people people are making fewer trips to stores, but looking to buy more in a single trip.

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Beauty
TikTok’s saga isn’t stopping brand campaigns (for now)

As the fate of TikTok in the U.S. continues to hang in the balance, brands have been forging ahead with campaigns to earn engagement numbers among Gen Z.