Digiday+ Member Exclusives
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The Rundown: In an age of consolidation, agency brand names make a comeback
The consolidation of firms will continue to change the agency business. But it may not mean agency brand names will keep disappearing.
January 24, 2020 -
Pitch deck: How Amazon is selling ads on Fire TV
Amazon’s Fire TV pitch deck touts its Thursday Night Football viewership, IMDb TV’s incremental audience and Alexa-connected ads.
January 23, 2020 -
In a new streaming war, NBCU’s Peacock takes aim at Hulu
Similar to Netflix, Hulu has enjoyed a head start as a company vying for advertisers’ streaming budgets. But competition is coming.
January 22, 2020 -
The Rundown: With what comes after the cookie unclear, ad tech is left in limbo
Whether it's Google's recent cookie announcement or the the U.K. data protection authority's latest GDPR warning, publishers and ad tech companies are grappling with a lot of unanswered questions about the future of the online ad industry.
January 22, 2020 -
Digiday Research: 40% of publishing workers report they have faced discrimination
While the #MeToo movement has made a big splash in the media industry and more people are discussing sexism and racism, a majority of the publishing workers that Digiday polled said they think things have not changed very much.
January 21, 2020 -
Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this year
The owners of this network of sites, ranging from Hubpages to Sports Illustrated, plan to deliver nine figures of revenue this year. Digiday asked three media executives about the publisher's prospects in 2020.
January 20, 2020 -
The Rundown: Seeds of discontent in the workplace
For years, these issues -- entitled and flaky employees, infantilized work cultures (thanks Google), constant pestering for unearned promotions -- were best filed under “WTF millennial.” Now, however, it’s clear that the changed nature of work and the office is more than yet another skirmish in the rolling generational wars. For starters, millennials aren’t new to the workforce, they’re your boss.
January 16, 2020 -
To win in a shifting market, the streaming industry is bundling up
Media companies, platform providers and advertisers are playing the aggregation game while waiting for the streaming wars to play out.
January 15, 2020