Digiday+ Member Exclusives
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The Rundown: Ad agency holding companies set their sights on DTC
DTC is the next hot thing, so agencies are jumping on board. The latest is Dentsu Aegis Network, which on Wednesday announced that it had acquired MuteSix, one of the darling of the direct-to-consumer brand boom. MuteSix will become part of iProspect, Dentsu Aegis’ performance agency.
August 29, 2019 -
‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house
ADT has been on a tear to in-house as much as it can from agencies over the last 12 months.
August 28, 2019 -
Digiday Research: Why the brand-agency relationship is getting increasingly worse, in 5 charts
The agency-client relationship has always been a tricky balancing act. But in the current environment, with extended payment windows and more project work, that relationship may be more strained than ever.
August 27, 2019 -
The Rundown: When brand purpose looks like propaganda
Brand purpose has finally escaped the office of the CMO, where for the last year or so, it’s become the rallying cry around which the industry has coalesced.
August 22, 2019 -
‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem
The love-hate relationship between procurement execs and agencies takes another turn.
August 21, 2019 -
Digiday Research: What marketers are moving in-house in 5 charts
Marketers have moved various marketing functions in-house to regain control and save marketing dollars but it's not as simple as it seems.
August 19, 2019 -
WTF is authenticated consent?
Publishers are increasingly interested in tying together their logged-in user information, also known as authenticated users, with consent. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here's what it means.
August 19, 2019 -
How YouTube, Facebook and other platforms count video views
A breakdown of how long a video needs to play on platforms, including Snapchat, IGTV, Pinterest and Reddit, before it counts as a view.
August 16, 2019