Digiday Publishing Summit Europe Event Briefing: Life after the cookie

At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads.

The loss of tracking cookies is fueling the importance of email newsletters

"Publishers will get more sophisticated, newsletters now are fairly blunt instruments."

Digiday Research: 66% of agencies now offer maternity leave

About two-thirds of agency employees say their agencies now offer maternity leave, with about 45% of the same employees saying their shops also give paid leave to new fathers. That’s part of a new survey covering work-life, culture and careers conducted by Digiday Research early this year. About 63% of the agencies that offered maternity leave offer between one and three months, while 29% of them offer more than three months.

The Rundown: The big Chrome SameSite cookie update day that wasn’t

Similar to Chrome’s January announcement about its intention to kill off third-party cookies “within two years," publishers and the wider online ad community are left in a precarious state of “wait-and-see.”

Digiday Research: Employees at indie agencies are happier than their holding company peers

Ask any agency employee how satisfied they are at work, and a litany of complaints is bound to come your way. There are plenty of reasons to grumble: The ad agency world tends to pay little (especially at junior levels), have very long hours and often feels unstable.

Amid shift to streaming, programmers try to maintain linear TV’s dual-revenue model

The streaming market for linear channels is diverging, which puts traditional TV's dual-revenue stream for linear channels at risk.

As retail media heats up, here’s everything Kroger has done to compete with Amazon

As retail media becomes more competitive, companies like Kroger are trying to build out their offerings to get the attention of major consumer packaged goods advertisers.

Digiday Research: 58% of agency employees say they are paid fairly, a dip from last year

Because of changes in the way most ad agencies are being compensated by their clients, fees have declined -- and also salaries. This has resulted in a talent crisis within parts of the advertising industry.