Case Study: Vice Media Group on the ‘urgent need to reclaim brand safety’

A keyword blocking strategy at Vice inappropriately determined some articles to be unsafe, according to findings by Vice and Oracle Data Cloud.

Future of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront

Heading into this year’s upfront, agency execs plan to demand that TV networks — as well as advertisers — take a more realistic look at the supply of ad inventory.

Marketing Briefing: One year into the pandemic, 4 ways work will remain changed for marketers and agency execs

A new push for flexibility isn’t likely to go away despite hope for a return to some sense of normalcy as the vaccine rollout ramps up.

Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives

Young, digital natives are guiding media agencies' investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch.

Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data

Publishing execs today face big questions about how to value their audiences and who holds the keys to that value.

Future of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant

Buyers say there are still many unknown details about the audience of Paramount+, especially going up against multiple other streamers.

Marketing Briefing: ‘Poor track record of growing talent’: Why agencies need to focus on retaining diverse workforce

Getting diverse talent into the industry is just the beginning of the issue, according to industry analysts.

Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back

Exec discusses unbundling, transparency (or the lack thereof), and the need for brand and performance media to align.