The Rundown: The GDPR safety bubble has finally burst

Two months ago, the first real wake-up call was delivered to the advertising industry regarding the General Data Protection Regulation. After over a year of complacency from European businesses, most of which believed they could continue business as usual without changing much and remain complaint, attitudes are changing.

Facebook’s video subscription sales program: No-brainer or no dice?

Facebook can help publishers convert their big, established audiences into paying subscribers. However, will those subscribers belong to publishers or to Facebook?

WTF is click injection?

This week, Facebook filed a lawsuit against two app developers that have used click injection on its platform in order to fraudulently generate ad revenue. The case shows that the type of fraud -- click injection -- has evolved, say experts. Here's a refresher.

WTF is a Quality CPM?

With the advancement of reporting tools, buyers are now able to scrutinize partners at a much more granular level. That's why more are turning to a new version of CPM to value their media, called a Quality CPM. We break down exactly what that is.

Digiday Research: How digital ad-targeting methods are changing in 4 charts

The shift to first-price auctions and the decline of the third-party cookie around which ad tech has traditionally rotated, have prompted the need for a change in ad-targeting techniques. Here's a look at some of the trends.

WTF is FAST?

The rise of free, ad-supported, TV-like streaming services such as Pluto TV, Tubi and Xumo has given rise to a new acronym.

Pitch deck: How Facebook competes for TV, video ad budgets

Facebook is learning how to compete in the annual TV-and-video upfront market, as evidenced by a pitch deck that Facebook shared with ad buyers.

The Rundown: Political divisions bubble up inside agencies

Agencies are grappling with a new political -- and social -- reality.