Digiday+ Member Exclusives
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‘There will be pain points’: The hurdles to growth for young streaming ad market in 2020
Measurement, inventory transparency and ad fraud are among the biggest pain points that the streaming ad industry is expected to tackle this year to continue the market's momentum.
January 8, 2020 -
Pitch deck: How Target is pitching its advertising network to retailers
Large national retailers are all trying to grow out their own advertising businesses. Part of that is convincing brands that they have a unique platform that will lead to more sales. Modern Retail obtained Target's pitch deck, which shows how the retailers is positioning itself as a treasure trove of customer data.
January 7, 2020 -
Digiday Research Report: Half of publishing industry workers are concerned with job security
There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the business and benefits affect their satisfaction. Survey respondents were selected from Digiday Research’s proprietary panel, made up of thousands of executives and decision-makers across the media and marketing industries.
January 7, 2020 -
Slacktivism: Slack has become the connective tissue in media unionization efforts
Messaging apps such as Slack have become the platforms that media workers use to organize. They have also become the spaces where those workers gather to voice their fears about the uncertainty and volatility shaking the industry.
January 7, 2020 -
The slow death of the salaried retail job
When big-box chains cut back, a manager is often among the first to be purged.
January 6, 2020 -
With immigration under fire, visa uncertainty and wait times for foreign-born advertising employees
Under the Trump administration, visa issues for foreign-born agency talent can be more difficult to navigate with longer wait times and more uncertainty.
January 6, 2020 -
Reporters wanted: Local news has a talent crisis
Local news is beset by business challenges, but its talent problem is one of the least discussed. Without enterprising, digitally fluent people willing to try new things, the industry could continue to founder.
January 3, 2020 -
Digiday Research: Brand priorities heading into 2020, in five charts
For brands, the biggest priorities heading into 2020 are about figuring out the future of in-housing and how to maximize marketing investment. Digiday Research found what's top of mind for brand execs.
December 30, 2019