Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.

Sincera co-founder Mike O’Sullivan is hopeful that a GAM breakup can rejuvenate publishers’ yield-management prospects.

From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it

There are new levers for publishers to test in the AI era. While they're still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.