The real story will sit in how this newly fused entity behaves -- whether it breaks from the patterns that defined both parents or simply scales them.

Judge Brinkema signals a cautious, pragmatic path as the curtain begins to fall in the remedies phase of Google's ad tech trial.

The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.

Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.

Mixed signals are coming out of the Q4 ad marketplace -- some buyers report a recent drop-off in ad spend from a number of categories, while others say alarms aren't yet ringing for 2026.

The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.