‘King Kong jumping off the Empire State Building:’ Quibi’s $400m marketing push spans TV, in-person screenings

Media and entertainment executives see Quibi’s big-budget marketing strategy as what will separate it from failed predecessors like Verizon’s Go90.

The Rundown: When it comes to live TV events, advertisers go all out

During live broadcasts, some marketers with big budgets are buying multiple spots with the storytelling unfurling in sequential bits and thus mitigating the risk of annoying viewers.

The Rundown: Not even TikTok can break the agency model

Those thinking that TikTok might want to topple the agency model aren't necessarily wrong, but it's doubtful that TikTok could even manage to do it successfully.

With cookies on the way out, advertisers turn to old-school measurement methods

As third-party cookies are being phased out of advertising and all the granular audience data going with it, advertisers are turning to old media planning and buying methods for their online campaigns.

See the slides: Amazon Advertising products, explained

At Digiday Media’s recent Amazon Strategies event, a series of Amazon advertising experts instructed attendees on making the most out of Amazon’s advertising platform, and making sense of the basic offerings.

‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators

While government regulators can enforce laws against individual companies, browser makers can take unilateral actions that have a sweeping effect on the advertising industry.

The market for shorter, mobile-first programming is not materializing

Short-form video producers have had to pivot their business model; now they're creating long-form programming and pursuing commerce to survive.

Digiday Research: Advertisers are more worried about the end of third-party cookies than publishers

A new Digiday poll found that buyers are more concerned about a cookieless future than publishers are. Some 75% of the buy-side executives surveyed said that in the wake of Google’s cookie-phaseout decision, they worry about their ability to target as well as measure ads.