Digiday+ Research: Agency, publisher return-to-work plans trending away from full-time office presence
As the coronavirus pandemic continues to upend traditional work patterns a full two years after it began, and the Great Resignation recasts the ranks for employees across media, marketing and advertising technology sectors, agencies, for one, are settling into to a hybrid future.
A Digiday+ Research survey in February of agency and publishing execs found that 40% of the 95 agency professional respondents said their employers will never return to full-time, in-person work schedules. Less than one in 10 have physically returned to work full time.
And on the publisher side, 30% of 127 publishing professional respondents said their employers will never return to full-time, in-person work schedules. As with agencies, less than one in 10 have returned to fill-time, in-person work.
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Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales
In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.
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Publishers invest in more crypto reporters
Publishers like Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain.
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The Rundown: Travel, entertainment ad spend expected to remain strong in 2022, while early pandemic trends drop off
Sectors that took off earlier in the pandemic are seeing a slowdown in advertising spend as companies face a possible recession.
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SponsoredConsumers expect brands to be authentic in their DE&I commitments
Sponsored by Amazon Ads With consumers looking to brands to take stances on global and social issues that impact their lives, it’s hard to argue the important role brands play in our society. With this great opportunity also comes great responsibility, and consumers are paying attention. New research commissioned by Amazon Ads with Environics Research […]
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Member ExclusiveMedia Buying Briefing: M&A shows no signs of letting up despite economic headwinds
With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023?
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Digiday DealBook: New NFL streaming service, Instagram shuts down e-commerce site, HBO Max and Discovery+ streaming merger, and more
Facebook and Instagram will halt its live shopping feature of affiliate sites on August 31. This announcement comes after shaky Q2 earnings.
