for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday+ Research: Agency, publisher return-to-work plans trending away from full-time office presence
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
As the coronavirus pandemic continues to upend traditional work patterns a full two years after it began, and the Great Resignation recasts the ranks for employees across media, marketing and advertising technology sectors, agencies, for one, are settling into to a hybrid future.
A Digiday+ Research survey in February of agency and publishing execs found that 40% of the 95 agency professional respondents said their employers will never return to full-time, in-person work schedules. Less than one in 10 have physically returned to work full time.
And on the publisher side, 30% of 127 publishing professional respondents said their employers will never return to full-time, in-person work schedules. As with agencies, less than one in 10 have returned to fill-time, in-person work.
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