Join us at the Digiday Publishing Summit from March 24-26 in Vail
DIGIDAY+ MEMBER EXCLUSIVES
Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Execs are uncertain of the right way forward amid constant policy change.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
WTF is ‘shadow AI,’ and why should publishers care?
“Shadow AI” refers to the use of AI tools that aren’t officially company-approved. For newsrooms, that leaves serious implications.
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Pinterest’s is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.
Creators and influencers on edge about Meta’s reported Reels spin-off
The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.
Marketing
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal.
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want.
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
Brands’ usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.
Future of TV
Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
Future of TV Briefing: Hulu’s Oscars live stream should be a wake-up call for the streaming industry
This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries
This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.
Media Buying
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances.
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
The Dentsu media agency’s three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients.
Coca-Cola quietly considers moving its North American media out of WPP
Nothing is decided yet, but if Coca-Cola does opt for a change then Publicis Groupe is the frontrunner to handle its media dollars in North America, which is reportedly worth close to $1 billion.
Podcasts
Research
With Black History Month in the rearview and Women’s History Month is well underway, it’s unclear if brands will come back to the table in time for Pride Month in June.
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CultureWTF is blame shifting?
With Black History Month in the rearview and Women’s History Month is well underway, it’s unclear if brands will come back to the table in time for Pride Month in June.
K-Beauty skin care has now made its way onto the top shelves of beauty aficionados around the country — and has led to many Korean brands earning coveted shelf space at Sephora, Ulta Beauty and Target just in the last few months. So, as the country’s exports become widely embraced, it’s unsurprising that curiosity start to reach beyond just its complexion products.
K-Beauty skin care has now made its way onto the top shelves of beauty aficionados around the country — and has led to many Korean brands earning coveted shelf space at Sephora, Ulta Beauty and Target just in the last few months. So, as the country’s exports become widely embraced, it’s unsurprising that curiosity start to reach beyond just its complexion products.
Companies like Caraway are leaning into the concerns around microplastics in cookware with more marketing campaigns and customer education.
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Member ExclusiveResearch Briefing: AI’s retail role is booming
Companies like Caraway are leaning into the concerns around microplastics in cookware with more marketing campaigns and customer education.