Digiday+ Member Article

At the Digiday Video Summit last month in Scottsdale, Arizona, we sat down with 51 publisher executives to learn about social platforms’ contributions to their video revenues. Check out our research on publishers’ growing concerns about their ability to monetize content for over-the-top services here. Learn more about our upcoming events here.

Quick takeaways:

  • Nearly half of publishers in Digiday’s survey make at least 75 percent of their video revenues from owned sites.
  • Forty-seven percent of respondents rely on Twitter for part of their video revenue.

The pivot to video has seemingly failed for many publishers. Despite this, 86 percent of the publishers surveyed at the Digiday Publishing Summit in March said they plan to increase the amount of video they produce. Additionally, 75 percent of publishers in a separate Digiday survey indicated that part of their revenue comes from video advertising. C-suite publisher executives also view video advertising as one of the biggest revenue opportunities in 2018.

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