At the Digiday Publishing Summit last month in Vail, Colorado, we surveyed representatives from 49 publishers to learn about their video strategies. Check out our earlier research on C-suite publisher executives’ mixed feelings about Facebook here. Learn more about our upcoming events here.
- Since September 2017, the percentage of publishers that plan to boost their video production has slightly increased, according to Digiday’s survey.
- Publishers favor YouTube to distribute their videos.
- Forty-two percent said they plan to produce TV or OTT content in the coming year.
Publishers plan to produce more video
Undeterred by the challenges facing video-centric publishers like Mashable, Oath, LittleThings and Cooking Panda, more U.S. publishers plan to increase the number of videos they produce. Eighty-six percent of publishers surveyed at last month’s summit indicated they plan to increase their videos output in the year ahead, a slight uptick from 84 percent in October 2017.