At the Digiday Video Summit in May in Scottsdale, Arizona, we sat down with 51 executives in the digital video industry to discuss their ambitions and pain points with over-the-top services. Check out our research on publishers’ plans to increase their video production here. Learn more about our upcoming events here.
- The amount of publishers planning to produce more OTT content has remained mostly the same compared with six months ago, according to respondents to Digiday’s survey.
- Monetization has become publishers’ biggest challenge with creating OTT content.
Publishers’ plans to create OTT content remain relatively unchanged
Even before the market for short-form video series dwindled and Facebook announced it would de-emphasize publishers’ video in its news feed, publishers were starting to create more long-form content for OTT platforms. Of the executives Digiday surveyed at the Digiday Video Summit in May, who were almost all from publishers, 76 percent planned to increase the amount of content they create for OTT platforms. That’s slightly less than the 81 percent of publishers who planned to increase their OTT content at Digiday’s video summit seven months ago.