It’s impossible to read about the state of digital media or publishers’ monetization strategies without being bombarded by stories about how companies are going all-in on video. Yet for all the talk of pivoting to video, publishers have not seen clear gains in new ad revenue. As one person put it at the Digiday Publishing Summit, “I don’t believe anyone makes money in video.”

From conversations with key publisher executives at the Digiday Publishing Summit, it’s clear they share some of those reservations. We surveyed over 50 industry leaders to gauge their views on the role video plays in their companies’ strategies, and here are the main takeaways.

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