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Media Buying
Business of AI
As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
August 17, 2023
Brands in Culture
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
August 17, 2023
Business of AI
Amidst all the generative AI hype, marketers navigate the noise to build and test new tools
August 16, 2023
Business of AI
Agencies weigh the pros and cons of generative AI as political advertising grows
August 15, 2023
The Programmatic Marketer
Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry
August 15, 2023
Member Exclusive
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023
Evolving Agencies
Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand
August 10, 2023
Marketing on Platforms
Why Nextdoor is optimistic about AI-fueled growth despite declining user count
August 10, 2023
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023
Data & Privacy
Longtime Google exec joins AdBlock Plus Parent Eyeo as chief product officer
August 7, 2023
Business of AI
Agencies are concerned about how much to trust generative AI
August 3, 2023
Business of AI
Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data
August 2, 2023
The Sports Marketing Playbook
A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
August 2, 2023
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