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Media Buying
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Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
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Content & Commerce
What publishers and advertisers want from Microsoft’s new chat ads API
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Strategizing for the Future
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May 9, 2023
Content & Commerce
Video commerce platform Firework tests generative AI with The Fresh Market
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Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
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Special Projects
Special report: The commerce media era
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Content & Commerce
Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
May 4, 2023
The Commerce Media Era
Dollar General’s CMO on how its retail media network reaches rural shoppers
May 3, 2023
The Commerce Media Era
Commerce media grows more dominant by the year, forcing media agencies to keep pace with change
May 1, 2023
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Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief
May 1, 2023
Data & Privacy
Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns
April 28, 2023
Evolving Agencies
Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
April 28, 2023
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