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Agency Culture
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
April 6, 2022
Brands in Culture
Why fast-fashion brands in the E.U. could be held accountable for wasteful processes
April 6, 2022
Member Exclusive
Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes
April 5, 2022
Gaming & Esports
‘It’s just not worth the stress’: Confessions of a former esports journalist who pivoted to marketing
April 5, 2022
Gaming & Esports
Why Coca-Cola’s in-game flavor announcement validates Fortnite as both an advertising and metaverse platform
April 4, 2022
Work Life
‘Paid family leave is exacerbating the gender pay gap’: Nearly 500 companies pledge transparency around paid parental leave as talent war looms
April 4, 2022
Marketing on Platforms
‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
April 4, 2022
Gaming & Esports
How Call of Duty League teams are using the return of in-person events to generate brand interest
April 1, 2022
Brands in Culture
‘It’s kind of like brand Halloween’: Why agencies and brands use April Fools’ Day to get attention with stunts
April 1, 2022
Gaming & Esports
How endemic esports publication Dexerto is making a bigger play for brand partnerships
March 30, 2022
Marketing
‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie
March 30, 2022
The Programmatic Marketer
A snapshot of the ad industry’s attempts to rewrite the identity narrative
March 29, 2022
Member Exclusive
Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs
March 29, 2022
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