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‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house.
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Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year
The Mobile Marketing Association plus a host of industry luminaries are backing the ambitious undertaking planned for April 2023.
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‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes
The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to crack so far.
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SponsoredHow companies are improving career mobility to mitigate the Great Resignation
Matt Bartels, principal and media practice lead, Alexander Group The pandemic left an indelible mark on businesses around the world. This abrupt market force challenged leaders to reevaluate their business model, think creatively, work collaboratively and aggressively invest in their future or risk becoming obsolete. Unexpectedly, the global workforce reevaluated their lives while re-envisioning their […]
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‘This is one thing that we all should be holding hands and charging towards’: How Pinterest’s Zeny Shifferaw is creating space for underrepresented creators
As the creator economy continues to explode, Pinterest's Zeny Shifferaw works to ensure there's a seat at the table for marginalized communities.
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Can contextual provide a better solution than cookie-replacement options, asks the MMA
A new report in conjunction with BCG finds marketers still seem stuck in second gear when it comes to finding alternatives to cookies.
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