CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

The definitive Digiday guide to what’s in and what’s out at SXSW 2017

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

The party has begun: Brands, agencies, social stars, pet influencers, filmmakers, musicians, the former Vice President of the United States and Warren G are flocking to South by Southwest this week to talk about technology and creativity, and to get as much free stuff as possible. With more than 1,300 sessions, it can be hard to find the real gems on the vast agenda. (And you may not even be able to get into the most popular events anyway as many are invitation-only.)

As a courtesy, Digiday cuts through the clutter and brings you our exclusive and definitive list of what’s in and what’s out for SXSW this year. (Here is last year’s guide for your reference. Goodbye, Kanye West and Grumpy Cat. Hello Joe Biden.)  

 

https://digiday.com/?p=226694

More in Marketing

Creator marketing has the reach — CMOs want the rigor

The creator economy got big enough to be taken seriously.

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns

AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns.

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel

Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.