The definitive Digiday guide to what’s in and what’s out at SXSW 2016
Damn, Daniel, back at it again in Austin. It’s that time of year: The pilgrimage to SXSW has begun. The interactive portion of the nine-day affair kicks off in earnest today. Brands, agencies, marketers, thinkfluencers, intrapraneuers, wannabes, used-t0-bes, the President of the United States and Grumpy Cat are all gathering to sing hosannahs to the power of tech — and complain about everything else.
How to make sense of it all? For starters don’t, like, go to any panels or anything (except for the one we’re on). As a service to readers, Digiday has tapped the technorati hive mind to plot out the essential field guide to what’s hip right now…and what you won’t want to be caught dead doing. (Which reminds us, hit us up on Meerkat.) Drawing on input from agency execs, creatives, public relations mavens, journalists and our own experience, we bring you the definitive list of what’s in and what’s out for SXSW. So grab a grain of salt and have a look.
How influencer agency Billion Dollar Boy is using AI to change discovery in that space
Billion Dollar Boy is using artificial intelligence to boost the creator economy – in particular to improve the search and discovery of influencers.
Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale
Credit bureau Experian linked with such talks but intense competition proves a hindrance.
Bic puts its ‘largest investment’ in over 5 years to pitching its new razor with influencers like Ariana Madix
Aside from a 30-second spot that appeared during the season finale of Vanderpump Rules, Bic has stopped spending on linear TV.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How brand, agency executives see AI being applied to programmatic advertising
Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads.
‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.