The definitive Digiday guide to what’s in and what’s out at SXSW 2016
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Damn, Daniel, back at it again in Austin. It’s that time of year: The pilgrimage to SXSW has begun. The interactive portion of the nine-day affair kicks off in earnest today. Brands, agencies, marketers, thinkfluencers, intrapraneuers, wannabes, used-t0-bes, the President of the United States and Grumpy Cat are all gathering to sing hosannahs to the power of tech — and complain about everything else.
How to make sense of it all? For starters don’t, like, go to any panels or anything (except for the one we’re on). As a service to readers, Digiday has tapped the technorati hive mind to plot out the essential field guide to what’s hip right now…and what you won’t want to be caught dead doing. (Which reminds us, hit us up on Meerkat.) Drawing on input from agency execs, creatives, public relations mavens, journalists and our own experience, we bring you the definitive list of what’s in and what’s out for SXSW. So grab a grain of salt and have a look.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.