Yuyu Chen

Yuyu Chen

Member Exclusive

Fighting fakes: Alibaba is filled with counterfeits
Member Exclusive

The next billion: Marketers are finding their way on WeChat
Marketing

A day in the life of M&M’s brand director before the Super Bowl
Marketing

Amazon is targeting Google search budgets
Marketing on Platforms

‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic
The Programmatic Marketer

Programmatic boosters admit the industry is facing a trust issue
Future of TV

Gatorade is kicking off a livestreaming video series on Twitter
Marketing

Amazon to agencies: Alexa is the future, but we’re going slow on voice ads
The Programmatic Marketer

Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym
The Programmatic Marketer

One digital media area the duopoly isn’t dominating: Cannabis ads
Data Regulation

GDPR is coming, and data management platforms are in the crosshairs
Member Exclusive

2018 will be a year for programmatic cleanup
Member Exclusive

How Alibaba is positioning itself to crack Amazon’s dominance

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