Yuyu Chen

Brands Reporter

yuyu@digiday.com

Member Exclusive

Fighting fakes: Alibaba is filled with counterfeits
Member Exclusive

The next billion: Marketers are finding their way on WeChat
Marketing

A day in the life of M&M’s brand director before the Super Bowl
Marketing

Amazon is targeting Google search budgets
Marketing on Platforms

‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic
Marketing on Platforms

Ad buyers want more flexibility and stats for Facebook Watch ads
WTF Influencers

Brands are bringing influencer marketing in-house
The Programmatic Marketer

Programmatic boosters admit the industry is facing a trust issue
Marketing

Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates
Future of TV

Gatorade is kicking off a livestreaming video series on Twitter
Marketing on Platforms

Advertisers see merits of the Facebook algorithm change
Marketing on Platforms

Financial institutions have a growing interest in influencer marketing
Marketing

Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

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