Yuyu Chen

Brands Reporter

yuyu@digiday.com

Fighting fakes: Alibaba is filled with counterfeits

by Yuyu Chen
The next billion: Marketers are finding their way on WeChat

by Yuyu Chen
Super Bowl 2018

A day in the life of M&M’s brand director before the Super Bowl

by Yuyu Chen
The Amazon Effect

Amazon is targeting Google search budgets

by Yuyu Chen
Marketing on Platforms

‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic

by Yuyu Chen
Marketing on Facebook

Ad buyers want more flexibility and stats for Facebook Watch ads

by Yuyu Chen
WTF Influencers

Brands are bringing influencer marketing in-house

by Yuyu Chen
The Programmatic Marketer

Programmatic boosters admit the industry is facing a trust issue

by Yuyu Chen
The Amazon Effect

Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates

by Yuyu Chen
Video Anywhere

Gatorade is kicking off a livestreaming video series on Twitter

by Yuyu Chen
Marketing on Facebook

Advertisers see merits of the Facebook algorithm change

by Yuyu Chen
Marketing on Platforms

Financial institutions have a growing interest in influencer marketing

by Yuyu Chen
The Amazon Effect

Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

by Yuyu Chen

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