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‘It’s the human cost’: Buyers shrug at YouTube’s latest brand crisis
  • Duopoly
  • Video Anywhere
  • Brands in Culture
  • The Confessions
  • Media
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Yuyu Chen

Brands Reporter

yuyu@digiday.com
  • Pulse Premium Content

    Fighting fakes: Alibaba is filled with counterfeits

    by Yuyu Chen
  • Pulse Premium Content

    The next billion: Marketers are finding their way on WeChat

    by Yuyu Chen
  • Super Bowl 2018

    A day in the life of M&M’s brand director before the Super Bowl

    by Yuyu Chen
  • The Amazon Effect

    Amazon is targeting Google search budgets

    by Yuyu Chen
  • Marketing on Platforms

    ‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic

    by Yuyu Chen
  • Marketing on Facebook

    Ad buyers want more flexibility and stats for Facebook Watch ads

    by Yuyu Chen
  • WTF Influencers

    Brands are bringing influencer marketing in-house

    by Yuyu Chen
  • The Programmatic Marketer

    Programmatic boosters admit the industry is facing a trust issue

    by Yuyu Chen
  • The Amazon Effect

    Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates

    by Yuyu Chen
  • Video Anywhere

    Gatorade is kicking off a livestreaming video series on Twitter

    by Yuyu Chen
  • Marketing on Facebook

    Advertisers see merits of the Facebook algorithm change

    by Yuyu Chen
  • Marketing on Platforms

    Financial institutions have a growing interest in influencer marketing

    by Yuyu Chen
  • The Amazon Effect

    Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

    by Yuyu Chen
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