Yuyu Chen

Member Exclusive

Fighting fakes: Alibaba is filled with counterfeits

Member Exclusive

The next billion: Marketers are finding their way on WeChat

Super Bowl 2018

A day in the life of M&M’s brand director before the Super Bowl

The Amazon Effect

Amazon is targeting Google search budgets

Marketing on Platforms

‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic

Marketing on Facebook

Ad buyers want more flexibility and stats for Facebook Watch ads

WTF Influencers

Brands are bringing influencer marketing in-house

The Programmatic Marketer

Programmatic boosters admit the industry is facing a trust issue

The Amazon Effect

Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates

Video Anywhere

Gatorade is kicking off a livestreaming video series on Twitter