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Media
Marketing
Future of TV
‘How can we collaborate together’: Publishers welcome rise in Black History Month RFPs
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Yuyu Chen
Brands Reporter
yuyu@digiday.com
Member Exclusive
Fighting fakes: Alibaba is filled with counterfeits
by
Yuyu Chen
Member Exclusive
The next billion: Marketers are finding their way on WeChat
by
Yuyu Chen
Marketing
A day in the life of M&M’s brand director before the Super Bowl
by
Yuyu Chen
The Amazon Effect
Amazon is targeting Google search budgets
by
Yuyu Chen
Marketing on Platforms
‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic
by
Yuyu Chen
Marketing on Facebook
Ad buyers want more flexibility and stats for Facebook Watch ads
by
Yuyu Chen
WTF Influencers
Brands are bringing influencer marketing in-house
by
Yuyu Chen
The Programmatic Marketer
Programmatic boosters admit the industry is facing a trust issue
by
Yuyu Chen
The Amazon Effect
Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates
by
Yuyu Chen
Video Anywhere
Gatorade is kicking off a livestreaming video series on Twitter
by
Yuyu Chen
Marketing on Facebook
Advertisers see merits of the Facebook algorithm change
by
Yuyu Chen
Marketing on Platforms
Financial institutions have a growing interest in influencer marketing
by
Yuyu Chen
The Amazon Effect
Amazon to agencies: Alexa is the future, but we’re going slow on voice ads
by
Yuyu Chen
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