Research Briefing: YouTube commands marketing spend on ad-supported streaming services

Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards

Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series

Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic

Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.

The Guardian US is starting its pursuit of political ad dollars

The Guardian US is entering the race for political ad dollars.

How much is Possible’s future in Michael Kassan’s hands?

Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.

With the rise of the chief AI officer, it’s time to examine ‘czar’ culture

Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it was a fad that has since faded away) — does it make sense for businesses to continue to appoint new czars with every new trend? 

Why Cava’s bid for brand awareness means prioritizing streaming ads

Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.

A history of middle manager stress: The Return podcast, season 3, episode 1

In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.

Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series

This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.

Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?

Indie agency group Meet The People to add True Independent Holdings to expand media offerings

Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.

How lack of motivation could be seen as a hindrance to solving programmatic fraud

Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs

How Newsweek is pursuing audience and revenue growth this election year

Why Nylon is bringing back print

Introducing Season 3 of The Return, a podcast about how to help middle management

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

Digiday+ Research: Publishers take their focus off events as revenue dips

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist