Publisher Investment Strategies

Publishers are experimenting on diversifying how and where they invest in their businesses.

Revenue resilience for publishers: Building for what’s next

Modern media companies are on the defensive, working to keep up with AI disruption, traffic volatility and evolving advertiser expectations. The heightened demand to diversify paired with fewer resources has many teams feeling like they’re drowning trying to keep it all afloat. But a focus on the fundamentals — including simplifying workflows and technology — […]