Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
How lack of motivation could be seen as a hindrance to solving programmatic fraud
The Possible conference got underway on Monday from Miami Beach, as did the Digiday studio.
One of the day’s guests, Index Exchange president and CEO Andrew Casale, outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs.
What’s missing in today’s marketplace, Casale explained, is motivation to make changes with today’s tools that are available.
“We’ve come an incredibly long way from where we were 10 years ago — there’s so much more transparency in the marketplace than there ever was before,” said Casale. “The challenge that I see is that a lot of it isn’t really used … What I think is not being done is — there’s not enough companies leveraging the tools available, to actually start to discover where the money is going.”
Here’s the full interview with Casale, who also touched on what the industry needs to do to safeguard and prevent bad political ad information being disseminated through the programmatic system.
Other video interviews at Possible:
Janet Balis, partner, marketing practice lead at EY
Shelly Palmer, technology consultant
More in Media Buying
Addressability is back as a headline concern for attendees at this year’s Prebid Summit
Speakers decry ‘UMPs’ as the new ad networks, with talk far outweighing understanding.
Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”