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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
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Content & Commerce
Apartment Therapy is hosting its first event in the hopes of landing more commerce revenue
February 21, 2020
The Programmatic Marketer
‘Nuclear winter’: Ad tech enters the vulture capital era
February 20, 2020
Going Global
With half a million international subscribers, The New York Times builds UK breaking news team
February 20, 2020
Subscriptions
The Information is testing a subscription bundle with Bloomberg Media
February 19, 2020
Life Beyond the Cookie
‘A glimpse of the internet of the future’: For a fee, Spiegel offers anti-tracking browsing
February 19, 2020
Content & Commerce
With Grounded, PopSugar is extending Play/Ground event franchise
February 19, 2020
Media
Vox Media CRO Ryan Pauley on acquiring NY Mag: There is no trade-off between scale and quality
February 18, 2020
Subscriptions
How Axel Springer is adapting its pricing strategy to grow reader revenue
February 18, 2020
Content & Commerce
Complex is working with Parsons to create an online course about streetwear
February 18, 2020
Media
‘Not a clear commitment’: European publishers see modest gains from platform subscription services
February 17, 2020
The Programmatic Publisher
The industry is looking to first-party data to replace cookies, but the open web may lose out
February 13, 2020
Content & Commerce
How Thrillist, Afar and others are using partnerships to create branded vacation businesses
February 13, 2020
Subscriptions
To drive daily habits and customer retention, publishers turn to puzzles
February 13, 2020
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