Media Buying
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At Senate hearing, lawmakers create new tensions with Big Tech execs
February 1, 2024 • 5 min read -
NP Digital acquires agency REBL House to combine creative and data capabilities
January 31, 2024 • 3 min read -
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
January 30, 2024 • 4 min read -
AI Briefing: FTC and Congress put pressure on AI giants as GenAI misinformation spreads
January 29, 2024 • 5 min read -
CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients
January 26, 2024 • 3 min read -
Influencer agencies expand in U.S. markets with new leadership as global competition rises
January 25, 2024 • 4 min read -
The Recording Academy and IBM are bringing generative AI to the 2024 Grammys
January 25, 2024 • 5 min read -
Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
January 24, 2024 • 3 min read -
Lenovo’s CMO on marketing its AI-powered technologies in a new and crowded market
January 22, 2024 • 6 min read -
Media Buying Briefing: Exploring the many ways creative and media are coming back together
January 22, 2024 • 7 min read -
As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
January 19, 2024 • 3 min read -
As cookies crumble, M&A execs seek viable alternatives
January 18, 2024 • 7 min read