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As Trump returns to the White House, media buyers clamp down on brand safety
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Special Projects
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Marketing
Marketing on Platforms
To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing
May 21, 2021
Content & Commerce
‘An amazing touchpoint’: Brands acquire customer data using Covid-19 vaccine giveaways
May 21, 2021
Equality and Opportunity
Publicis Media updates ad tech evaluation process to avoid cultural stereotypes, but getting information about algorithms ‘is hard’
May 20, 2021
Life Beyond the Cookie
‘We’re not investing right now’: Publishers skeptical as ID tech comes knocking
May 20, 2021
The Creator Economy
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
May 20, 2021
Brands in Culture
‘We can’t pretend like we didn’t just go through a global pandemic’: Alcohol brands cautiously optimistic about new messaging
May 19, 2021
Future of Work
Veganism in the workplace: How businesses are embracing eco-conscious workers
May 18, 2021
Marketing
Amazon will finally open its ads products and DSP to audit by Media Rating Council
May 18, 2021
Member Exclusive
Marketing Briefing: ‘Sustained commitment’: Nearly a year later, agencies are updating employee diversity data
May 18, 2021
Content & Commerce
Why some brands plan to participate in Facebook Live shopping events this summer
May 18, 2021
Content & Commerce
CAMP wants to patent e-commerce for kids with its new Present Shop
May 17, 2021
Managing Through Crisis
Global green shoots: Where the media and advertising markets are around the world on the road to recovery
May 17, 2021
The Programmatic Marketer
Advertisers’ protracted pursuit of cross-media measurement is gathering pace.
May 17, 2021
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