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Marketing on Platforms
Google’s latest privacy tool is also a useful feature to bolster ad performance
May 12, 2022
Experimental Channels
‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness
May 11, 2022
Gaming & Esports
Game developers are angling to become the next big media owners — and brands are taking notice
May 11, 2022
Member Exclusive
Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
May 10, 2022
Managing Through Crisis
What’s ahead: Marketing implications of the economic outlook
May 10, 2022
The Creator Economy
‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so
May 9, 2022
The Programmatic Marketer
How Omnicom Media Group is making sense of clean room complexities
May 9, 2022
Agency Culture
‘The office just needs to have a different purpose’: What one agency leader has learned from 10 years of remote-first work
May 6, 2022
Gaming & Esports
How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest
May 6, 2022
Digiday Programmatic Marketing Summit
‘People get too cute with the KPIs’: Overheard at the Digiday Programmatic Marketing Summit
May 6, 2022
Evolving Agencies
The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
May 6, 2022
Future of Work
Employers eye travel compensation for legal out-of-state abortions in light of the Supreme Court leak
May 5, 2022
Brands in Culture
‘Nobody knows your brand like you do’: Why Skullcandy has built an in-house creative team
May 5, 2022
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