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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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Special Projects
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Yuyu Chen
Yuyu Chen
The Creator Economy
Advertisers start placing paid media behind influencer content for lower CPMs
Going Global
The challenges US agencies face with Chinese clients
Marketing
How Amazon is using training programs to target ad buyers
Retail Revolution
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Marketing
Five things we learned from ANA Masters of Marketing
Marketing on Platforms
Facebook’s recent controversies haven’t caused marketers to love it less
The Programmatic Marketer
CMOs have a trust issue with programmatic
Marketing
Hearts & Science’s CEO Scott Hagedorn: ‘Media agencies should not be focused on savings commitments’
Marketing on Platforms
From brand safety to metrics messes: What advertisers will talk on at the ANA confab
Marketing on Platforms
Reese’s brings Pac-Man to Snapchat
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A tax could remedy slow-loading ads, but enforcement would be tricky
Marketing
How Walmart, Nike thrive in an Amazon world
The Programmatic Marketer
Ad tech eyes connected TV, but media buyers find limitations
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