Yuyu Chen

Yuyu Chen

Retail Media Rewritten

On Black Friday, Home Depot saw more mobile traffic than desktop
The Programmatic Publisher

Amazon pitches publishers a new header bidding wrapper
Evolving Agencies

Chinese agencies are expanding to the US
The Programmatic Publisher

Publishers’ programmatic woes: ‘We get punished by being premium’
The Programmatic Publisher

‘We don’t know what’s going on in our wrapper’: Publishers’ candid thoughts about ad tech
The Programmatic Publisher

Publishers see a slow shift, not rush, to first-price programmatic ad auctions
Marketing on Platforms

Casper’s shutdown of Van Winkle’s shows the limits of ‘brand journalism’
Retail Media Rewritten

Alibaba tests 60 futuristic pop-up stores across China for Singles Day
The Creator Economy

Brands are using influencers on Musical.ly to reach teens
The Programmatic Marketer

How eyewear maker Luxottica takes control of programmatic
Evolving Agencies

Creative agencies are now offering media planning and buying services
Evolving Agencies

‘The threat is overblown’: Agency executives weigh in on competition from consultancies
Retail Media Rewritten

Chinese tech companies venture into unmanned convenience stores

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