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Tim Peterson
Tim Peterson
Business of TV
‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices
Business of TV
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
Business of TV
TV sports advertisers grapple with NFL, college football rescheduling games
Member Exclusive
Major media reorganizations aim to bridge the divide to companies’ streaming futures
Member Exclusive
‘Sleeping giant’: How Google stands to shake up the connected TV platform war
Programming & Production
‘Programming for retention’: How Starz is building its business around streaming
Programming & Production
‘More chefs in the kitchen’: How branded video producers manage clients remotely monitoring shoots
Programming & Production
‘We’ve ramped back up’: Digital and branded video productions begin to return to normal
Member Exclusive
‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront
Business of TV
How A+E Networks is building a portfolio of free 24/7 streaming channels
Business of TV
‘Shifting the total supply’: How college football’s return could shore up TV advertisers’ sports viewership shortfall
Business of TV
‘Significant under-delivery’: TV advertisers grapple with glut of live sports affecting viewership
Member Exclusive
How TV networks are setting up for the expanding ad-supported streaming war
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